Bay City-based Tri-City Brewing Co. didn't have an expensive advertising campaign or national name-brand recognition last summer.

But that doesn't mean its Phoenix Golden Ale didn't swing with the big boys.

Buoyed by strong local support, the local brew was the No. 3 selling beer at Dow Diamond during Great Lakes Loons home games last summer.

"It was only on one tap in the ballpark and it finished really well," said Brad Golder, director of media relations and broadcasting for the Loons.

The beer outsold Budweiser and Michelob Ultra, though Bud Light and Labatt's outsold the local ale. Golder said numbers on how many kegs were sold of each were not available.

The popularity of the micro brew means Tri-City Brewing will increase its stake in Midland this summer with its second ballpark beer.

Loons Summer Ale will be introduced at a special launch party from 5:30-8 p.m. March 27 at The Kingfish Restaurant & Tiki Lounge, 1019 N. Water St.

The beer, described as a having a light, clean taste and a unique orange aroma, will debut at Dow Diamond during the Loons' home opener on April 3. And both Summer Ale and Phoenix will have two taps at the ballpark.

"So many people tried our beer that typically wouldn't have that don't go to bars and restaurants," said Kevin Peil, president of Tri-City Brewing. "It was a huge boost to us. We anticipate it being huge again this year."

Tri-City Brewing also will have advertising on Loons radio broadcasts and Phoenix Golden Ale in suites at the park.

"It's more than us just making a beer for them," Peil said, adding that he initially brought up the possibility of a namesake beer before last season.

Golder said having a local product is something that has a big upside for the team.
"Anytime you can have something local, I think it's great," he said. "To top it off, Tri-City provides such a great product."