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Newsletter - April 2007

Hello everyone! Thank you for your interest in The Tri City Brewing Company. We are very excited to a part of the community and we are very proud to be brewing Phoenix Golden Ale for your enjoyment. Phoenix is currently being served in more than 30 establishments, and there are four party stores that have Phoenix available in kegs. These include Euclid Party Store and Ideal Party Store, both in Bay City as well as Cork and Ale in Saginaw, and Eastman Party store in Midland. Please visit our website at www.tricitybrewing.com for a complete, up to date list of where you can find Phoenix.

We continue to receive reports of bars and restaurants running out of Phoenix during the week. We encourage you to call ahead before visiting an establishment to make sure that they have Phoenix available. We have also received a few reports from such trusted beer consumers as yourselves that a particular place is not serving Phoenix as well as they should. We have responded quickly to all of these reports and usually have been able to work with the bar or restaurant to resolve the problem very quickly. So keep those reports coming in! Please email us with any and all comments in regards to Phoenix Golden Ale at kpeil@tricitybrewing.com or sales@tricitybrewing.com.

We have a couple of exciting pieces of news that we would like to share with you. The first is that we have signed a special sponsorship deal with the new minor league baseball team in Midland, The Great Lakes Loons. Phoenix Golden Ale will be available on draft at every Loon’s home game throughout the entire 2007 season. In addition, we plan on introducing some new styles of beer throughout the season at the ballpark. These may be limited edition styles of beer, or new styles that soon after become available to the general public throughout the area.

Speaking of new styles of beer, our brewers have been working hard formulating our next beer offerings. We plan on testing two new styles of beer at the World Expo of Beer that will be held in Frankenmuth, Michigan on May 18 and 19. We will keep both of these beers a secret until the event! If you plan on attending this event, please stop by our booth and try both of these beers. We would love to hear what you think! For more information on this particular festival, please visit World Expo of Beer.

Many people have asked us when we will have Phoenix Golden Ale available for purchase in bottles. Our answer to this is, “Very, very soon”. We are working hard on the design and assembly of our bottling line, and we hope to have the finished line in place sometime this summer. If all goes well, you should be able to purchase a 6-pack or 24-case of Phoenix long-necks later this summer.

That’s it for now. Thank you all again for your support, as well as all of your kind, complimentary emails. There have been a few “constructive” emails that we have received and we thank you for those as well! So that’s it for now. If you do not wish to continue to receive our newsletter or any other mailing from us, simply reply to this newsletter with the following subject heading in your note: “remove from distribution list”. We will be back in touch soon. Prost!

 

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